Objective & Accurate

The role of media in the development of education has been imperative. It has played a significant  part in influencing the underprivileged and the socio-economic backward sections of the society in recognizing the significance of education. Various forms of media such as newspapers, television, radio, internet and so forth have largely contributed in spreading amongst the masses the viewpoint that they should focus upon the development of the basic literacy skills of reading, writing and arithmetic, in order to make their living efficient. The individuals who are not educated and do not recognize its significance experience dire consequences.

In the development of education, media and technology is not just limited to the classroom setting, it is extensive, it makes provision of equal opportunities
to learn, and it is so much the part of the real world that to limit its use within the classroom is to limit the ability of the students to compete themselves in the world.

The main purpose of this write-up is to understand the role of media in the development of education, the main areas that have been taken into account are, the significance of mass media, tools of media, learning with media and technologies, media in development communication, the
effect of media on motivation and the positive effect of media upon the societies.

The role of media has been considered important not only in the development of education, but also other areas such as, communication, motivation, social welfare, work opportunities and understanding how to make effective use of technology.

In the present existence, media contributes an important part in the socialization of young people, a phenomenon which has been attaining an impetus. A large part of the cultural capital of the planet is approved on to them by many kinds of strategies with which they are familiar. This implies a transformation of approach on the part of the various individuals who

accompany children and adolescents in their development. Such transformations should make

it possible for them to make this phenomenon apposite by self-education. This is what is to be

emphasised upon understanding the role of media in the development of education, whose

purpose is to deal at the same time with the means to educate others to media and to educate

oneself to media, as part of lifelong learning. It recommends the opportunity of a double approach for the user, sometimes in a learner position, and sometimes in a teacher position

The media education has become more important in the training of the teachers, the

teachers working in the field of education should not stop with them. Other areas are associated and must be made profound to the needs of young people, such as caregivers or journalists, producers and broadcasters, and all other media professionals. Taken as a whole the media makes available to the individuals, the possibility of getting familiar with the culture of others, the media culture, the family culture, and the school culture in a spirit of dialogue (Frau-Meigs, 2006). The most fundamental part of the role of media in the
development of education is that it assists in the recognition of other people’s cultures, attitudes, castes, creeds, ethnicities and socio-economic backgrounds so that they should be able to communicate and work with each other in an operative manner.

The Significance of Mass Media

The significance of mass media has been depicted in numerous areas and these would in turn contribute in enhancing educational opportunities amongst the individuals:

The Roles/Functions of Mass Media

Entertainment – The original awareness behind the creation of various kinds of media was to make provision of entertainment to the masses. Radio, television, cinemas and magazines spend most of their resources directing on entertaining sources and programs. The individuals listen to radio programs, watch television shows, movies and other programs to entertain themselves as well as to acquire knowledge. Due to the increase in the population and development of lifestyle, the demand for more entertainment is increasing. Magazines, newspapers and articles also make provision of knowledge as well as entertainment for the individuals, who mostly take pleasure in reading. Every year billions of dollars are traded in the entertainment industry.

News and Current Affairs – One of the major duties of media is to make people aware and incur knowledge within their mind-sets about news and current affairs. In higher educational programs, it is very important for individuals to possess information about news
and current affairs. News and current affairs include all important areas such as, weather, politics, war, health, finance, science, fashion, technology, diet and nutrition, crime and violence, education, industry, business, management, employment opportunities and so forth.

There are individuals who are interested in acquiring knowledge about more than one field,
hence, they mainly obtain access to three major sources of media, which are radio, television.